Honest advice, from one business owner to another.

Kevin Lee has spent 25 years in the small-business ecosystem — as a founder, CEO, and advisor. He founded and led franchise brands, and today serves as a managing partner at Virtuous Equity Partners, which acquires established small businesses. Virtuous Brokerage pairs VirtuousValues — our proprietary AI valuation engine — with hands-on guidance, so owners can know their value early, grow it deliberately, and sell when they are ready.

Favor's full profile is coming soon.